Fans
The Indian electric fan industry is one of the largest and most mature consumer durables categories, with demand driven by global warming, housing growth, electrification, and a structural shift toward energy-efficient products.
All five fan sub-categories are tracked independently at All India, Zone, and State level:
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Total number of retail outlets selling fans across India — MBO, EBO, modern trade at All India level.
Key channels and their estimated contribution to sales
Annual sales in value and volume terms
YoY growth & 5 year CAGR.
Top 10 models for each sub category and their pricing
Price band contribution trends over 3 years
Contribution of BLDC ceiling fans the trend in the last 3 years
New models launched by key players & their performance
Market share of all major brands in each sub category
Distribution performance of major brands
